To keep this short, I won’t even talk about great plans like Ooredoo Kuwait offering retail roaming plans that compare with domestic rates of visited countries, or even 3 UK’s Go Roam proposition, enterprise applications, waterbed effect, content lock, home short code access, 2FA, etc etc. … I’m sure you don’t have all day.
I write this at the same time, when most operators are announcing free roaming and/or calls to Turkey and Syria, so when I read posts claiming that MNOs aren’t doing enough, as a respected industry colleague put “makes one’s blood boil”.
So, while it makes quite a sensational story to say that operators aren’t cheap enough and it’s best to use a Roaming eSIM, the truth is that comparing the two is like comparing a Rolls-Royce to a Lada (if you haven’t heard of a Lada, there’s a good reason for it), or a Ritz-Carlton with a youth hostel.
I have the honour and privilege of working with and being inspired by some of the best people in our industry on a daily basis. These professionals tirelessly work day in and day out to provide the best possible service and customer experience, making the world smaller and more connected. For anyone who understands Roaming and the sheer benefits, security and value it brings, to suggest that a Roaming eSIM is really the way forward, is not only extremely shallow, insulting to perhaps one of the greatest services ever built*, but also dangerously recommending that customers should move to a severely degraded and restricted service in comparison.
For more on what Roaming has contributed please read my previous blog at: