In MNO meetings or normally via telephone, we ask a number of insightful questions on all Vendors in the market offering a specific service e.g. IPX to check the perception of a specific Vendor, helping that Vendor know how they are perceived against a number of agreed KPIs.
The Brand Perception is conducted with the MNOs without divulging the name of the client behind the research. This enables data on all Brands to be captured and reported. e.g. Which brand is front-of-mind for Innovation in IPX.
Vendors can conduct an annual or more frequent check of brand perception identifying if certain factors have influenced MNOs and had a positive or negative impact on brand perception:
Changes to brand or marketing have been noticed and how they are received e.g. Perceptions of Social Media Changes in company resources, management, office locations, new outsourcing or partnerships
Changes to company processes, tools or documentation
Changes to products and services